Analysis of Ryan Moore's 22 Brilliant Social Media Marketing Tips

Below is a link to a YouTube video provided by Ryan Moore. He is the commentator to this powerpoint video and gives his 22 tips for any company or person trying to market using social media. Please watch this video before reading my analysis of his powerful tips. 

22 Brilliant Social Media Marketing Tips (Youtube)

I want to take a minute to analyze a few of the powerful tips that were shared within this video and just reiterate the importance placed on them. The first tip that was shared with us, in my mind, is a great place to start-especially for any company not currently using any type of social media marketing. Every company, every nonprofit, every social media marketer should be blogging. Weekly. Blogging opens up the door to social media in a different way than say, Facebook or Twitter. There are hundreds of social media accounts active right now, but often times customers want to connect with their brands through blogs, whether it be about a product, an event or personal. The tip shared gave specific instructions to only publish content that is relative to your target audience. I do agree that content needs to be meaningful and relevant, but I want to expand on this tip. A blog doesn't necessarily have only be about a company's product week after week. This gets old. Expand on news, current events within the company or community. The goal of content marketing is not about broadcasting your products, but rather, it's about sharing useful content to make people aware of your brand/name existence. There are a multitude of nonprofit organizations that exist in one small city, let alone a geographic region or state. Blogging is a way to get your name on the books and get people involved in your brand. Blogs are something easy to share on social media sites when you have nothing else to say.

Also, I want to further include one of the best types of blogs. Many of you may have noticed the increased presence of list blogs that have been popping up in everyone's feed. Top # lists create curiosity for who is at the top of the list, even if you have no experience or interest in the theme. Curiosity to find out #1 draws in different audience segments. These are simple types of blogs for nonprofits to begin blogging. For example: Top 10 ways to get involved in the Halloween 5k this October. Top 20 influential nonprofits on Twitter. List blogs are quick and easy read for a society that is constantly on the go. I don't know about you, but my schedule does not allow any time for a 10 page article discussion. Lists share information in a quick manor and intrigue all readers.

The third tip that is discussed is the point of social media. Moore explains "the whole point of social media is not to make money immediately. The whole point is to actually gain a lot of people's trust." Having the choice between 1 million followers who trust and advocate for your brand is better than having 1 million dollars in the bank.

Again, I have to agree. It's all about the followers. Having a multitude of people to back up the support for your brand is worth more than money can buy. Consumer perception is a big topic that is always covered in every advertising and promotion course. That's because it's powerful. If your brand is number one on the perception map- the possibilities are endless. It doesn't matter how much you price your product, your fans are going to buy and support the line. Having people following your brand and out there spreading the word about your name and products is going to do more than a marketing campaign could achieve. Any PR practitioner knows- there is nothing more powerful than word-of-mouth.

Tip #5 is an interesting one. At first you would think- it doesn't matter how often I blog. I just need to include relevant content. If it takes me three weeks to publish the best blog then it won't matter because my fans will love this blog. Well, there's more to it. I am only going to come to a blog spot a few times before I give up checking in. If you take three weeks to post a blog- I may have given up on your blog by then. It's important that a blogging schedule is established. If a reader comes back for another juicy blog and they don't find one- it's only going to happen a few more times before they stop coming back altogether. Make it relevant and TIMELY.

Every marketer knows that a successful marketing campaign tells a story. Storytelling is a huge part of our culture and it's a way that we communicate with each other. Therefore, our products have to tell a story and communicate with its audiences. The next tip shared--"think of marketing as storytelling and your customers as your characters," is one of the main reasons that social media took off. Interaction between client and customer was advanced. You no longer had to wait 25 minutes on a customer service line only to be redirected three more times to speak with a representative about your problem. Social media is instant interaction with your brand and vise versa.

Tip #10-I agree that it's important your brand doesn't share any vague or negative tweets, but in light of this tip, I think its important to share personal tweets and connect with your audience. If your tweet history is a list of product updates, you will never make the interpersonal connection with your followers.

Tip #12-the medium isn't the message-- is correct. As explained, a brand needs to utilize the social medium that best connects with their audience and is the best use for their company. That being said, the medium does define the message though. A message shared on twitter is going to more vague than the message shared on your blog or the picture on your Pintrest or Flickr page. Your medium must not only suit your audience, but also the content of your message.

As a PR major, we learn that tip #14 generates the most impact. A key influencer is your word-of-mouth campaign. AND might I add- a free marketing campaign that generates results sometimes better than a paid media form. A person who advocates for your brand attracts other advocates and creates chain reactions. A community influencer is a powerful tool that should be used as a resource for any type of campaign. The goal of social media is to build more key influencers and attract more followers. As stated previously, the point is to turn your brand into not only a name on a TV advertisement, but a relationship that the consumer has with your brand.