@Hidden Cash becoming the next Social Media Phenomenon for Nonprofits

How do YOU pay it forward? Have you ever thought of using social media? If not, Twitter has a new handle on giving back at @HiddenCash that allows anyone in any area to connect and give back to their community. 

Paying it forward is one phrase that we are all familiar with, but how often do we see it happen? Every once in a blue moon we hear of a shared story on Facebook or Twitter where an older couple paid for the meal of a young family explaining how they've been in their shoes. It's a wonderful gesture that gives us butterflies. Well according to recent news sources and social media articles, this may be an upcoming phenomenon giving all people the chance to participate and pay it forward on Twitter.

@HiddenCash is twitter page that was started by Jason Buzi in May of 2014 as a way of creating "social experience for good." So how does it work? It's simple and engaging. Using the account to tweet clues, followers are led on a scavenger hunt to various locations in a specific area. The clues lead to money placed in a jar or envelope. The only criteria of the game is that you tweet a picture to the @HiddenCash twitter account and then use the money to pay it forward to other people you come across in your own life. Sounds meaningful, right?

The point is to give back the community and bring people together. Funny. That sounds like the same goal of a nonprofit organization doesn't it? Why not bring the two together? @HiddenCash could be the next solution to an awareness campaign for any nonprofit organization. Either using the @HiddenCash page or creating a similar act on your own twitter account, nonprofits could utilize this tool and have people post their picture on the brand's twitter page to gain awareness as well as spread the community love. Money or giving out specific random acts of kindness to be completed are two ideas that could be used inside this campaign.

Social media brand awareness is important, but it becomes even more of an impact when we involve the awareness of paying it forward and benefiting people in our communities. What a great way to accomplish positive goals. 

To view the @HiddenCash twitter page: 

@HiddenCash Twitter Page

To read more news articles about @HiddenCash:

http://www.wggb.com/2014/05/27/millionaire-giving-away-thousands-through-hidden-cash-game/